Advent flags make $2,500 for the Daily Bread Food Bank

News Jan 19, 2012 by Joanna Lavoie East York Mirror

A unique Advent-inspired community art installation along Leuty and Violet avenues in the Beach has succeeded in raising more than $2,500 for the Daily Bread Food Bank.

"At the close of bidding (on Jan. 15), the flags had raised $2,710. With other donations from friends, family and local businesses, we hope to double our original target and reach $5,000," wrote Benedict Hilliard, co-creator of the DailyFlag for DailyBread project, in an email to The Mirror.

"Not only has the project raised a very generous sum for the Daily Bread Food Bank but also raised awareness of the desperate need for food for a very large number of Torontonians."

The DailyFlag for DailyBread website at http://dailyflagfordailybread.wordpress.com received more than 20,000 hits, he said.

Aside from raising funds and awareness about an important cause, the initiative has also helped neighbours get to know each other better, he said.

"The whole project has been an immense success locally, and a lot of our flag makers have made good friends with neighbours they hadn't previously met," said Hilliard, who lives on Leuty Avenue with his partner, Michelynn Lafleche.

The couple created the DailyFlag for DailyBread campaign, which was inspired by a similar initiative they started while living in the United Kingdom.

Hilliard and Lafleche, who works in the charity sector, chose to support the Daily Bread Food bank because of its constant need for cash and food donations, especially in light of the recent global economic uncertainties.

In 2010, Hilliard with the help of friends and family members designed 25 unique flags for the 25 days of Advent.

He showcased the colourful eight-inch by 12-inch flags on his front lawn before posting them and auctioning them off on Facebook.

Supporters from the U.K., the Netherlands, the United States and Canada purchased the flags raising $600 for the Daily Bread Food Bank.

This past Christmas, 25 homes on Leuty and Violet avenues displayed colourful and unique flags each measuring 32-inches by 40-inches as part of the official DailyFlag for DailyBread campaign. A new design was unveiled daily until Dec. 25.

A professional painter, photographer and filmmaker, Hilliard designed Daily Flag 1, an acrylic and gold leaf design on canvas inspired by the one in six Torontonians who made use of a food bank last year.

The concept has caught on in other neighbourhoods and several inquiries to replicate the project have come in from people in other Toronto neighbourhoods, North Bay, Ottawa and even the United Kingdom.

Advent flags make $2,500 for the Daily Bread Food Bank

News Jan 19, 2012 by Joanna Lavoie East York Mirror

A unique Advent-inspired community art installation along Leuty and Violet avenues in the Beach has succeeded in raising more than $2,500 for the Daily Bread Food Bank.

"At the close of bidding (on Jan. 15), the flags had raised $2,710. With other donations from friends, family and local businesses, we hope to double our original target and reach $5,000," wrote Benedict Hilliard, co-creator of the DailyFlag for DailyBread project, in an email to The Mirror.

"Not only has the project raised a very generous sum for the Daily Bread Food Bank but also raised awareness of the desperate need for food for a very large number of Torontonians."

The DailyFlag for DailyBread website at http://dailyflagfordailybread.wordpress.com received more than 20,000 hits, he said.

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Aside from raising funds and awareness about an important cause, the initiative has also helped neighbours get to know each other better, he said.

"The whole project has been an immense success locally, and a lot of our flag makers have made good friends with neighbours they hadn't previously met," said Hilliard, who lives on Leuty Avenue with his partner, Michelynn Lafleche.

The couple created the DailyFlag for DailyBread campaign, which was inspired by a similar initiative they started while living in the United Kingdom.

Hilliard and Lafleche, who works in the charity sector, chose to support the Daily Bread Food bank because of its constant need for cash and food donations, especially in light of the recent global economic uncertainties.

In 2010, Hilliard with the help of friends and family members designed 25 unique flags for the 25 days of Advent.

He showcased the colourful eight-inch by 12-inch flags on his front lawn before posting them and auctioning them off on Facebook.

Supporters from the U.K., the Netherlands, the United States and Canada purchased the flags raising $600 for the Daily Bread Food Bank.

This past Christmas, 25 homes on Leuty and Violet avenues displayed colourful and unique flags each measuring 32-inches by 40-inches as part of the official DailyFlag for DailyBread campaign. A new design was unveiled daily until Dec. 25.

A professional painter, photographer and filmmaker, Hilliard designed Daily Flag 1, an acrylic and gold leaf design on canvas inspired by the one in six Torontonians who made use of a food bank last year.

The concept has caught on in other neighbourhoods and several inquiries to replicate the project have come in from people in other Toronto neighbourhoods, North Bay, Ottawa and even the United Kingdom.

Advent flags make $2,500 for the Daily Bread Food Bank

News Jan 19, 2012 by Joanna Lavoie East York Mirror

A unique Advent-inspired community art installation along Leuty and Violet avenues in the Beach has succeeded in raising more than $2,500 for the Daily Bread Food Bank.

"At the close of bidding (on Jan. 15), the flags had raised $2,710. With other donations from friends, family and local businesses, we hope to double our original target and reach $5,000," wrote Benedict Hilliard, co-creator of the DailyFlag for DailyBread project, in an email to The Mirror.

"Not only has the project raised a very generous sum for the Daily Bread Food Bank but also raised awareness of the desperate need for food for a very large number of Torontonians."

The DailyFlag for DailyBread website at http://dailyflagfordailybread.wordpress.com received more than 20,000 hits, he said.

Related Content

Aside from raising funds and awareness about an important cause, the initiative has also helped neighbours get to know each other better, he said.

"The whole project has been an immense success locally, and a lot of our flag makers have made good friends with neighbours they hadn't previously met," said Hilliard, who lives on Leuty Avenue with his partner, Michelynn Lafleche.

The couple created the DailyFlag for DailyBread campaign, which was inspired by a similar initiative they started while living in the United Kingdom.

Hilliard and Lafleche, who works in the charity sector, chose to support the Daily Bread Food bank because of its constant need for cash and food donations, especially in light of the recent global economic uncertainties.

In 2010, Hilliard with the help of friends and family members designed 25 unique flags for the 25 days of Advent.

He showcased the colourful eight-inch by 12-inch flags on his front lawn before posting them and auctioning them off on Facebook.

Supporters from the U.K., the Netherlands, the United States and Canada purchased the flags raising $600 for the Daily Bread Food Bank.

This past Christmas, 25 homes on Leuty and Violet avenues displayed colourful and unique flags each measuring 32-inches by 40-inches as part of the official DailyFlag for DailyBread campaign. A new design was unveiled daily until Dec. 25.

A professional painter, photographer and filmmaker, Hilliard designed Daily Flag 1, an acrylic and gold leaf design on canvas inspired by the one in six Torontonians who made use of a food bank last year.

The concept has caught on in other neighbourhoods and several inquiries to replicate the project have come in from people in other Toronto neighbourhoods, North Bay, Ottawa and even the United Kingdom.