Beer Store launches Freeze The Keys campaign and contest for Super Bowl Sunday

News Jan 31, 2014 East York Mirror

A local beer store helped launch a drive sober campaign for Super Bowl Sunday.

The new Leaside Beer Store is where the Freeze The Keys on Super Bowl Sunday contest and campaign kicked off.

The goal is to encourage sober driving and responsible party hosting in advance of the big game on Sunday, Feb. 2.

Those participating in the #FreezeTheKeys contest are eligible to win a Sony home theatre package, including a 50-inch television.

Those wanting to participate in the contest can go to www.thebeerstore.ca/contests

The Beer Store, the Ontario Provincial Police (OPP), Toronto Police and Arrive Alive Drive Sober are encouraging football fans to share tips on responsible party hosting.

“We want to equip hosts with the information they need to ensure their guests make it home safely after the party,” said Beer Store president Ted Moroz in a release.

Drinking and driving accounts for roughly one quarter of all deaths on provincial roads and authorities warn that R.I.D.E. programs will be out in full force on Super Bowl Sunday.

“Members of the public driving on Ontario roads can expect to see a strong OPP presence on Sunday night and early Monday morning,” said OPP Sgt. Dave Woodford.

“If you drink and get behind the wheel, you should be prepared to face serious consequences.”

The Beer Store said the campaign is another step in its ongoing effort to educate drivers on the dangers of drinking and driving.

Anne Leonard, executive director of Arrive Alive Drive Sober, says that while public education is working, the message needs to be re-enforced, especially during major events, like the Super Bowl.

She says, “Everybody knows that drinking and driving is dangerous and irresponsible, but the message is often strongest when it is reinforced by someone you know.” She says, “That’s why it is important for hosts to talk to party guests about their plan to drive sober.”

Beer Store launches Freeze The Keys campaign and contest for Super Bowl Sunday

News Jan 31, 2014 East York Mirror

A local beer store helped launch a drive sober campaign for Super Bowl Sunday.

The new Leaside Beer Store is where the Freeze The Keys on Super Bowl Sunday contest and campaign kicked off.

The goal is to encourage sober driving and responsible party hosting in advance of the big game on Sunday, Feb. 2.

Those participating in the #FreezeTheKeys contest are eligible to win a Sony home theatre package, including a 50-inch television.

Related Content

Those wanting to participate in the contest can go to www.thebeerstore.ca/contests

The Beer Store, the Ontario Provincial Police (OPP), Toronto Police and Arrive Alive Drive Sober are encouraging football fans to share tips on responsible party hosting.

“We want to equip hosts with the information they need to ensure their guests make it home safely after the party,” said Beer Store president Ted Moroz in a release.

Drinking and driving accounts for roughly one quarter of all deaths on provincial roads and authorities warn that R.I.D.E. programs will be out in full force on Super Bowl Sunday.

“Members of the public driving on Ontario roads can expect to see a strong OPP presence on Sunday night and early Monday morning,” said OPP Sgt. Dave Woodford.

“If you drink and get behind the wheel, you should be prepared to face serious consequences.”

The Beer Store said the campaign is another step in its ongoing effort to educate drivers on the dangers of drinking and driving.

Anne Leonard, executive director of Arrive Alive Drive Sober, says that while public education is working, the message needs to be re-enforced, especially during major events, like the Super Bowl.

She says, “Everybody knows that drinking and driving is dangerous and irresponsible, but the message is often strongest when it is reinforced by someone you know.” She says, “That’s why it is important for hosts to talk to party guests about their plan to drive sober.”

Beer Store launches Freeze The Keys campaign and contest for Super Bowl Sunday

News Jan 31, 2014 East York Mirror

A local beer store helped launch a drive sober campaign for Super Bowl Sunday.

The new Leaside Beer Store is where the Freeze The Keys on Super Bowl Sunday contest and campaign kicked off.

The goal is to encourage sober driving and responsible party hosting in advance of the big game on Sunday, Feb. 2.

Those participating in the #FreezeTheKeys contest are eligible to win a Sony home theatre package, including a 50-inch television.

Related Content

Those wanting to participate in the contest can go to www.thebeerstore.ca/contests

The Beer Store, the Ontario Provincial Police (OPP), Toronto Police and Arrive Alive Drive Sober are encouraging football fans to share tips on responsible party hosting.

“We want to equip hosts with the information they need to ensure their guests make it home safely after the party,” said Beer Store president Ted Moroz in a release.

Drinking and driving accounts for roughly one quarter of all deaths on provincial roads and authorities warn that R.I.D.E. programs will be out in full force on Super Bowl Sunday.

“Members of the public driving on Ontario roads can expect to see a strong OPP presence on Sunday night and early Monday morning,” said OPP Sgt. Dave Woodford.

“If you drink and get behind the wheel, you should be prepared to face serious consequences.”

The Beer Store said the campaign is another step in its ongoing effort to educate drivers on the dangers of drinking and driving.

Anne Leonard, executive director of Arrive Alive Drive Sober, says that while public education is working, the message needs to be re-enforced, especially during major events, like the Super Bowl.

She says, “Everybody knows that drinking and driving is dangerous and irresponsible, but the message is often strongest when it is reinforced by someone you know.” She says, “That’s why it is important for hosts to talk to party guests about their plan to drive sober.”