Parkdale-based HeartCoeur your one-stop online shop for vegan makeup

News Dec 29, 2013 by Erin Hatfield Parkdale Villager

Carla Smith has had a longtime love affair with high-end makeup, but it came to an end when she went vegan.

Now, after much trial-and-error, Smith said she has sourced out the best vegan and cruelty-free makeup and she and her partner, Bob Mersereau, have launched an online store to distribute it while raising funds to help animals.

Smith became a vegan three years ago after a chance encounter with a poster promoting veganism on a streetcar.

“I guess at that time my mind was just open to it,” Smith said. “I got home and I said to Bob, ‘I want to become a vegan’ and I just switched overnight.”

She and Mersereau started with cutting meat and meat products out of their diet. She then started educating herself on veganism and joined different vegan groups.

After about a year, veganism started to seep into other areas of her life. She stopped purchasing leather, wool and silk fabrics and not long after, she started seeking out vegan makeup, a difficult task because she had grown accustomed to high-end makeup.

When she was in school she worked at high-end makeup counters. In 2001, she lived in Japan for two years where she did cosmetology at a Japanese salon.

“Over the years, I really started to love the expensive brands of makeup,” Smith said. “I felt like that was what it had to be in order for it to be good.”

But when she looked up her favourite brands – and their parent companies – she found they were tested on animals or had animal products in them.

“I had very few options,” Smith said. “With my background, I figured I had the knowledge and tools to find good vegan makeup.”

It was difficult and expensive to put together a full makeup look, and she said she had to go to different sites and pay multiple shipping charges. But after much research and trial, Smith said she has sourced out all the best vegan makeup from around the globe.

In an effort to assist other vegans, and encourage non-vegans to use cruelty-free makeup. In the summer, Smith and Mersereau launched HeartCoeur, an online shop dedicated to curating a collection of quality and fashionable, cruelty-free vegan makeup.

Smith quit her job selling shipping solutions and she and Mersereau, who live near Queen and Dufferin in Parkdale, started the operation out of their home.

Then in September, Smith and Mersereau launched an initiative called CharmOverHarm, a program that partners with sanctuaries or animal welfare organizations to raise funds through proceeds of makeup sales.

Their first partner was Snooters Farm Animal Sanctuary. On Monday, Dec. 16 CharmOverHarm donated money to complete an emergency medical stall in the sanctuary’s pig barn. Until the end of December, the pair is raising money for Cedar Row Farm Sanctuary, just outside Stratford, ON, to raise $2,000 to build a shelter for special-needs piglets.

Cedar Row Farm Sanctuary houses animals rescued from the abuse, neglect and slaughter.

Visit www.heartcoeur.com

Parkdale-based HeartCoeur your one-stop online shop for vegan makeup

CharmOverHarm partners with animal welfare organizations to raise funds

News Dec 29, 2013 by Erin Hatfield Parkdale Villager

Carla Smith has had a longtime love affair with high-end makeup, but it came to an end when she went vegan.

Now, after much trial-and-error, Smith said she has sourced out the best vegan and cruelty-free makeup and she and her partner, Bob Mersereau, have launched an online store to distribute it while raising funds to help animals.

Smith became a vegan three years ago after a chance encounter with a poster promoting veganism on a streetcar.

“I guess at that time my mind was just open to it,” Smith said. “I got home and I said to Bob, ‘I want to become a vegan’ and I just switched overnight.”

She and Mersereau started with cutting meat and meat products out of their diet. She then started educating herself on veganism and joined different vegan groups.

After about a year, veganism started to seep into other areas of her life. She stopped purchasing leather, wool and silk fabrics and not long after, she started seeking out vegan makeup, a difficult task because she had grown accustomed to high-end makeup.

When she was in school she worked at high-end makeup counters. In 2001, she lived in Japan for two years where she did cosmetology at a Japanese salon.

“Over the years, I really started to love the expensive brands of makeup,” Smith said. “I felt like that was what it had to be in order for it to be good.”

But when she looked up her favourite brands – and their parent companies – she found they were tested on animals or had animal products in them.

“I had very few options,” Smith said. “With my background, I figured I had the knowledge and tools to find good vegan makeup.”

It was difficult and expensive to put together a full makeup look, and she said she had to go to different sites and pay multiple shipping charges. But after much research and trial, Smith said she has sourced out all the best vegan makeup from around the globe.

In an effort to assist other vegans, and encourage non-vegans to use cruelty-free makeup. In the summer, Smith and Mersereau launched HeartCoeur, an online shop dedicated to curating a collection of quality and fashionable, cruelty-free vegan makeup.

Smith quit her job selling shipping solutions and she and Mersereau, who live near Queen and Dufferin in Parkdale, started the operation out of their home.

Then in September, Smith and Mersereau launched an initiative called CharmOverHarm, a program that partners with sanctuaries or animal welfare organizations to raise funds through proceeds of makeup sales.

Their first partner was Snooters Farm Animal Sanctuary. On Monday, Dec. 16 CharmOverHarm donated money to complete an emergency medical stall in the sanctuary’s pig barn. Until the end of December, the pair is raising money for Cedar Row Farm Sanctuary, just outside Stratford, ON, to raise $2,000 to build a shelter for special-needs piglets.

Cedar Row Farm Sanctuary houses animals rescued from the abuse, neglect and slaughter.

Visit www.heartcoeur.com

Parkdale-based HeartCoeur your one-stop online shop for vegan makeup

CharmOverHarm partners with animal welfare organizations to raise funds

News Dec 29, 2013 by Erin Hatfield Parkdale Villager

Carla Smith has had a longtime love affair with high-end makeup, but it came to an end when she went vegan.

Now, after much trial-and-error, Smith said she has sourced out the best vegan and cruelty-free makeup and she and her partner, Bob Mersereau, have launched an online store to distribute it while raising funds to help animals.

Smith became a vegan three years ago after a chance encounter with a poster promoting veganism on a streetcar.

“I guess at that time my mind was just open to it,” Smith said. “I got home and I said to Bob, ‘I want to become a vegan’ and I just switched overnight.”

She and Mersereau started with cutting meat and meat products out of their diet. She then started educating herself on veganism and joined different vegan groups.

After about a year, veganism started to seep into other areas of her life. She stopped purchasing leather, wool and silk fabrics and not long after, she started seeking out vegan makeup, a difficult task because she had grown accustomed to high-end makeup.

When she was in school she worked at high-end makeup counters. In 2001, she lived in Japan for two years where she did cosmetology at a Japanese salon.

“Over the years, I really started to love the expensive brands of makeup,” Smith said. “I felt like that was what it had to be in order for it to be good.”

But when she looked up her favourite brands – and their parent companies – she found they were tested on animals or had animal products in them.

“I had very few options,” Smith said. “With my background, I figured I had the knowledge and tools to find good vegan makeup.”

It was difficult and expensive to put together a full makeup look, and she said she had to go to different sites and pay multiple shipping charges. But after much research and trial, Smith said she has sourced out all the best vegan makeup from around the globe.

In an effort to assist other vegans, and encourage non-vegans to use cruelty-free makeup. In the summer, Smith and Mersereau launched HeartCoeur, an online shop dedicated to curating a collection of quality and fashionable, cruelty-free vegan makeup.

Smith quit her job selling shipping solutions and she and Mersereau, who live near Queen and Dufferin in Parkdale, started the operation out of their home.

Then in September, Smith and Mersereau launched an initiative called CharmOverHarm, a program that partners with sanctuaries or animal welfare organizations to raise funds through proceeds of makeup sales.

Their first partner was Snooters Farm Animal Sanctuary. On Monday, Dec. 16 CharmOverHarm donated money to complete an emergency medical stall in the sanctuary’s pig barn. Until the end of December, the pair is raising money for Cedar Row Farm Sanctuary, just outside Stratford, ON, to raise $2,000 to build a shelter for special-needs piglets.

Cedar Row Farm Sanctuary houses animals rescued from the abuse, neglect and slaughter.

Visit www.heartcoeur.com