Daily Flag for Daily Bread is back on Leuty Avenue

News Dec 16, 2013 by REBECCA FIELD Beach Mirror

Flags can unify a country under one symbol. They can communicate togetherness on a battlefield. They lead marching bands and races or allow people to mourn the loss of a loved one when placed at half-mast.

Flags can serve unlimited purposes; and this Christmas, they will help serve food to the poor.

This is the third year for Daily Flag for Daily Bread. The event, run by Michelynn Laflèche, Benedict Hilliard and other Leuty Avenue residents, takes place throughout advent, which runs throughout December to Christmas Day.

Each day a new flag is hung at a different house on Leuty Avenue. The flags are also posted online where people from all over the world are able to bid on a flag until Jan. 11 at 6 p.m. In past years, flags were sold to people as far away as Greece, France and Costa Rica.

This year, organizers are hoping to raise $12,000 with proceeds going directly to the Daily Bread Food Bank.

Laflèche said there is more community involvement this year with local businesses as well as Fire Station 227 participating. The fire station will collect food for the cause.

“It’s the time of year that people think about giving to those places,” Laflèche said. “Sometimes we don’t even really know that there are food banks right here in the Beach — there are two that are one kilometre away from the Beach itself.”

Laflèche and Hilliard decided on donating to the Daily Bread Food Bank after returning to Toronto in 2009 after several years living in the U.K.

“When we came back in 2009, I guess the recession was still in full swing. There seemed to be a lot more poverty that was visible to us,” Laflèche said. “You could see the homelessness. You could see the people that were struggling and the statistics backed that up.”

The point of the flag is to raise awareness that hunger happens throughout the city, even in the Beach.

“These are our friends or our neighbours who may rely on this at some point in their lives, so we all need to help when we can.”

Laflèche said the Daily Bread Food Bank raises 75 per cent of their year’s total at this time of the year.

“This is the right time of the year for raising money for Daily Bread Food Bank,” Laflèche said.

Laflèche and Hilliard said they are hoping to start selling postcards of the flags as well, but are still looking for a printer that will offer the service free of charge.

In the meantime, TPM Communications made their Christmas card using the image of a flag that does a take on Andy Warhol’s cans of soup laid out into the shape of a Christmas tree, crediting Daily Flag on the back. The Beach company also made a donation.

“I’ve done the first (flag) this year,” said Hilliard, who last year sold his flag in a bidding war for $750, with a second copy of the same flag raising $740. “Everyone else takes up the challenge.”

Each flag is handmade and can sell from $30 to hundreds of dollars.

“The craftsmanship and the ingenuity is getting better and better,” Hilliard said. “It’s quite incredible.”

Neighbour Geoff Burpee and his family have participated in the fundraiser for the past three years.

“Apart from the fact that it’s a wonderful creative project, it’s also the fact that there’s a need for it,” he said. “It feels great to go and do something that people open up their pocket books and you end up raising several thousand dollars for the Daily Bread Food Bank.”

Visit dailyflagfordailybread.wordpress.com to bid on the flags or make a donation to the food bank.

Daily Flag for Daily Bread is back on Leuty Avenue

Buy a flag and help Daily Bread Food Bank feed the hungry in Toronto

News Dec 16, 2013 by REBECCA FIELD Beach Mirror

Flags can unify a country under one symbol. They can communicate togetherness on a battlefield. They lead marching bands and races or allow people to mourn the loss of a loved one when placed at half-mast.

Flags can serve unlimited purposes; and this Christmas, they will help serve food to the poor.

This is the third year for Daily Flag for Daily Bread. The event, run by Michelynn Laflèche, Benedict Hilliard and other Leuty Avenue residents, takes place throughout advent, which runs throughout December to Christmas Day.

Each day a new flag is hung at a different house on Leuty Avenue. The flags are also posted online where people from all over the world are able to bid on a flag until Jan. 11 at 6 p.m. In past years, flags were sold to people as far away as Greece, France and Costa Rica.

This year, organizers are hoping to raise $12,000 with proceeds going directly to the Daily Bread Food Bank.

Laflèche said there is more community involvement this year with local businesses as well as Fire Station 227 participating. The fire station will collect food for the cause.

“It’s the time of year that people think about giving to those places,” Laflèche said. “Sometimes we don’t even really know that there are food banks right here in the Beach — there are two that are one kilometre away from the Beach itself.”

Laflèche and Hilliard decided on donating to the Daily Bread Food Bank after returning to Toronto in 2009 after several years living in the U.K.

“When we came back in 2009, I guess the recession was still in full swing. There seemed to be a lot more poverty that was visible to us,” Laflèche said. “You could see the homelessness. You could see the people that were struggling and the statistics backed that up.”

The point of the flag is to raise awareness that hunger happens throughout the city, even in the Beach.

“These are our friends or our neighbours who may rely on this at some point in their lives, so we all need to help when we can.”

Laflèche said the Daily Bread Food Bank raises 75 per cent of their year’s total at this time of the year.

“This is the right time of the year for raising money for Daily Bread Food Bank,” Laflèche said.

Laflèche and Hilliard said they are hoping to start selling postcards of the flags as well, but are still looking for a printer that will offer the service free of charge.

In the meantime, TPM Communications made their Christmas card using the image of a flag that does a take on Andy Warhol’s cans of soup laid out into the shape of a Christmas tree, crediting Daily Flag on the back. The Beach company also made a donation.

“I’ve done the first (flag) this year,” said Hilliard, who last year sold his flag in a bidding war for $750, with a second copy of the same flag raising $740. “Everyone else takes up the challenge.”

Each flag is handmade and can sell from $30 to hundreds of dollars.

“The craftsmanship and the ingenuity is getting better and better,” Hilliard said. “It’s quite incredible.”

Neighbour Geoff Burpee and his family have participated in the fundraiser for the past three years.

“Apart from the fact that it’s a wonderful creative project, it’s also the fact that there’s a need for it,” he said. “It feels great to go and do something that people open up their pocket books and you end up raising several thousand dollars for the Daily Bread Food Bank.”

Visit dailyflagfordailybread.wordpress.com to bid on the flags or make a donation to the food bank.

Daily Flag for Daily Bread is back on Leuty Avenue

Buy a flag and help Daily Bread Food Bank feed the hungry in Toronto

News Dec 16, 2013 by REBECCA FIELD Beach Mirror

Flags can unify a country under one symbol. They can communicate togetherness on a battlefield. They lead marching bands and races or allow people to mourn the loss of a loved one when placed at half-mast.

Flags can serve unlimited purposes; and this Christmas, they will help serve food to the poor.

This is the third year for Daily Flag for Daily Bread. The event, run by Michelynn Laflèche, Benedict Hilliard and other Leuty Avenue residents, takes place throughout advent, which runs throughout December to Christmas Day.

Each day a new flag is hung at a different house on Leuty Avenue. The flags are also posted online where people from all over the world are able to bid on a flag until Jan. 11 at 6 p.m. In past years, flags were sold to people as far away as Greece, France and Costa Rica.

This year, organizers are hoping to raise $12,000 with proceeds going directly to the Daily Bread Food Bank.

Laflèche said there is more community involvement this year with local businesses as well as Fire Station 227 participating. The fire station will collect food for the cause.

“It’s the time of year that people think about giving to those places,” Laflèche said. “Sometimes we don’t even really know that there are food banks right here in the Beach — there are two that are one kilometre away from the Beach itself.”

Laflèche and Hilliard decided on donating to the Daily Bread Food Bank after returning to Toronto in 2009 after several years living in the U.K.

“When we came back in 2009, I guess the recession was still in full swing. There seemed to be a lot more poverty that was visible to us,” Laflèche said. “You could see the homelessness. You could see the people that were struggling and the statistics backed that up.”

The point of the flag is to raise awareness that hunger happens throughout the city, even in the Beach.

“These are our friends or our neighbours who may rely on this at some point in their lives, so we all need to help when we can.”

Laflèche said the Daily Bread Food Bank raises 75 per cent of their year’s total at this time of the year.

“This is the right time of the year for raising money for Daily Bread Food Bank,” Laflèche said.

Laflèche and Hilliard said they are hoping to start selling postcards of the flags as well, but are still looking for a printer that will offer the service free of charge.

In the meantime, TPM Communications made their Christmas card using the image of a flag that does a take on Andy Warhol’s cans of soup laid out into the shape of a Christmas tree, crediting Daily Flag on the back. The Beach company also made a donation.

“I’ve done the first (flag) this year,” said Hilliard, who last year sold his flag in a bidding war for $750, with a second copy of the same flag raising $740. “Everyone else takes up the challenge.”

Each flag is handmade and can sell from $30 to hundreds of dollars.

“The craftsmanship and the ingenuity is getting better and better,” Hilliard said. “It’s quite incredible.”

Neighbour Geoff Burpee and his family have participated in the fundraiser for the past three years.

“Apart from the fact that it’s a wonderful creative project, it’s also the fact that there’s a need for it,” he said. “It feels great to go and do something that people open up their pocket books and you end up raising several thousand dollars for the Daily Bread Food Bank.”

Visit dailyflagfordailybread.wordpress.com to bid on the flags or make a donation to the food bank.