As the Christmas shopping season gets underway, East Danforth will be the temporary home of several pop-up stores designed to bring more business into the community.
The initiative from the Renew East Danforth group, belonging to the Danforth East Community Association (DECA), will see nine pop-up businesses – temporary storefronts – appear on two blocks along the Danforth between Coxwell and Woodbine avenues throughout December.
Thirty local entrepreneurs applied for a chance to have their wares displayed in six vacant storefronts provided by landlords in exchange for renovations performed entirely by volunteers.
Of those 30, nine were selected for the event, which runs for the entire month.
The pop-ups are intended to bring shopping into the area and provide opportunities for business according to a release provided by DECA.
“Pop-ups have successfully regenerated abandoned neighbourhoods around the world by drawing shoppers – and the paying tenants who follow them – back to the neighbourhood,” said the release.
The pop-ups appearing throughout December include Pop Goes the Easel, which makes handmade paintings and cards; art projects and vintage clothing from local collective VSVSVS; gallery shops LEN and the Patsy Burton Art Gallery; Tyke Threads boys wear; Lemon Drop Clothing and more.
For a full list of (temporary) retailers, visit www.danfortheastcommunityassociation.com