About Us InsideToronto.com
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Mar 28, 2012  |   
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About Us InsideToronto.com

When it comes to providing local information, no one does it better in Canada’s largest city than Metroland Media Toronto. A division of Metroland Media Group Ltd., Metroland Media Toronto publishes nine  community newspapers in neighbourhoods across Toronto, reaching over a million homes every week.

Known in the community as The Mirror, The Guardian and The Villager, these local newspapers reflect the lives of our readers by covering what’s important to them: The people and events in their own communities.

Our oldest newspaper, The Etobicoke Guardian, has been serving the west side of the city since 1915! Our newest paper, the Parkdale Villager, received a warm welcome to the neighbourhood in early 2008. In every market we serve, our talented team of award-winning journalists crisscross the city, searching out all manner of stories and images to keep our readers up-to-date and well-informed.

Our newspapers are, The Etobicoke Guardian, The North York Mirror, The Scarborough Mirror, The Beach Mirror, East York Mirror, City Centre Mirror, Bloor West Villager, Parkdale Villager and York Guardian.

Each newspaper has a corresponding portal on our insidetoronto.com website. So, for instance, the Etobicoke Guardian portal is www.etobicokeguardian.com.

In addition to our newspapers, Metroland Media Toronto also produces a variety of other targeted publications including a bimonthly family publication called Toronto Kids.

The largest flyer distributor in the city, Metroland Media Toronto is proud to deliver for major retailers. In fact, in 2012, Metroland Media Toronto delivered more than 850 million flyers in the City of Toronto.

The media business is bolstered by a full suite of online products and verticals, giving a potential advertiser a growing and diverse list of ways to reach customers, in a manner most appropriate to obtain the best shopping customer response possible.

Whether a business is trying to reach every household in the city or just deliver a message to homes within a kilometre of a business location, we have a customized solution that will suit the need.


Want to work for Metroland Media Toronto ?

We have a decentralized and entrepreneurial culture that places a strong commitment on development opportunities for our employees. Our mission is to be Canada’s leading community media company. We strive to accomplish this through our talented staff of professionals in our newsroom, advertising, distribution, finance, administration, production, and warehouse departments.

Our employees have been provided opportunities to flourish and the results speak for themselves. The Toronto Division consistently garners multiple awards from North America’s leading community newspaper organization, known as the Local Media Association. Ontario Community Newspapers Association and Canadian Community Newspapers Association.

We maintain close ties with the Toronto communities and participate in numerous events throughout the year.

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